NTU Nanyang Business School Common Cores
Module:
AB1501 Marketing
Description:
A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in business. This course aims to provide students with a firm understanding of the basic principles of marketing. It lays the foundation for a better understanding of how successful and sustainable business enterprises can be developed. To enable participants to develop strong analytical skills and to apply the marketing theories and concepts, a multi-media pedagogical approach will be adopted. In addition to a global perspective, real life marketing cases and examples will also be drawn from the Asian and local environment. At the end of this course, students will be able to develop suitable marketing strategies to take advantage of potential market opportunities and have an understanding of how to manage the marketing process.
Notes:
Download here
Module:
AB1501 Marketing
Description:
A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in business. This course aims to provide students with a firm understanding of the basic principles of marketing. It lays the foundation for a better understanding of how successful and sustainable business enterprises can be developed. To enable participants to develop strong analytical skills and to apply the marketing theories and concepts, a multi-media pedagogical approach will be adopted. In addition to a global perspective, real life marketing cases and examples will also be drawn from the Asian and local environment. At the end of this course, students will be able to develop suitable marketing strategies to take advantage of potential market opportunities and have an understanding of how to manage the marketing process.
Notes:
Download here
Course Assessments:
ReplyDeleteTeam Presentation - 30%
Experiments - 10%
Class Participation- 10%
Finals - 50%
Total - 100%
(Not sure if I remembered this correctly)
Recommended Tutors:
Lim Boon Chong
Need textbook to do bible.
useful information on topics that plenty are interested on for this wonderful post.Admiring the time and effort you put into your b!.. internet marketing
ReplyDelete