NTU Business & Management (BM) & Liberal Studies (LS) Electives
Module:
BU8501 Marketing For The 21st Century
Description:
This course is designed for students who have chosen to specialise in disciplines other than business. As students may already know, a working knowledge of marketing is rather useful wherever their career takes them. We will discuss the basic principles of marketing. However, the focus is on its practice and how this understanding could potentially enhance the students? future performance in their chosen field. A hands-on approach is expected of students and activities have been incorporated to encourage observation and enhance analytical ability. The course will require you to analyse businesses, lead discussions and present your analysis and recommendations on selected organisations.
Module:
BU8501 Marketing For The 21st Century
Description:
This course is designed for students who have chosen to specialise in disciplines other than business. As students may already know, a working knowledge of marketing is rather useful wherever their career takes them. We will discuss the basic principles of marketing. However, the focus is on its practice and how this understanding could potentially enhance the students? future performance in their chosen field. A hands-on approach is expected of students and activities have been incorporated to encourage observation and enhance analytical ability. The course will require you to analyse businesses, lead discussions and present your analysis and recommendations on selected organisations.
Notes:
Download here
Download here
Personal Notes:
ReplyDelete(mindmaps)
Study Techniques: Mindmaps
Results: A+
Lecturer: Boey Yew Tung
The result for this module was really a 'stun' for me, as I put in e least effort for it. Firstly, it was a last minute add/drop decision. I already have 20AU then and wasn't sure if I can cope with another 3AU module. It was a 9.58pm add but at 10pm regret decision. I was on the verge of SUing it for the sake of grades but decided not to so I can complete my minor. There are few reasons for it.
Firstly, I didn't have much choice who my group members are. Those who added at the last minute already has a group ready for them, while those who joined the tutorial class alone (like me) can only join the group on the verge of breaking (I heard 3 other members left the class). This is like a recipe for flanking this module, with group work constituting 40%. So I ended with a group with 2 chinese, 2 indians, 1 indonesian and myself, within which 2 people already intend to SU.
Secondly, we kind of flanked our first few presentation. In fact, we changed our presentation topic after the first presentation, and second presentation was a so-so. We're lucky that we hit the right buttons for our third presentation, which has the highest weightage (15%). The tutor like our presentation a lot, being concise and straight to the point. But from this group, I really see a lot about human behaviour. The two person who SU the module put in much more effort, in fact more than me. I really appreciate what they do. Also, I don't really like the look that my tutorial classmates gave me just because I'm in an 'outcast' group. Other personal comments about my group are censored, if you wish to know can come find me.
However, I still put in certain amount of effort for this module. The lecturer was interesting, but since he regurgitate the same content from the textbook, I guess going to lectures is a waste of time. As I did not have a chance to stay in hall, reading the textbook becomes a daily MRT affair, and I would draw my mindmaps when I got home. So before the start of recess week, I'm already done with my module.
The mindmaps really help in the final examination, as I do not need to flip the textbook to find the suitable keywords for that question. All it needs is about 20 pages of paper. I think I score well for the final exams, as I have so much to write within 2.5 hours that I only left with 2 blank pages of the exam booklet at the end of the exam (Not sure how many pages I write, but you can count the total number of pages then minus two). Was expecting B+/A-, so an A+ really comes as a big surprise.
Hi can I take a look at your mind maps? My email address is raashidha7860@gmail.com I am also in a random group and I am hoping that all goes well haha. Not planning to SU so if you could help me out it would be great! Thank you:)
DeleteBM GerPE:
ReplyDeleteBU8501 MARKETING FOR THE 21ST CENTURY (Year 1 Semester 2, Yr 14/15)
Lecturer: Boey Yew Tung
Grade: SU
Grading components: Class Participation, Midterms, Group Presentations (40%) & Finals (30%, open book!!)
The reason why I took this module was because my friends told me it was ‘easy to score’ + I really wasn’t interested in any other business modules so I just wanted to get this BM GERPE over and done with. This module consists of 1 tutorial and lecture session each week. We marked our own attendance every tutorial session but the size of the class wasn’t very big so it was pretty obvious when someone from your group is absent. Lecture sessions were recorded so I only attended the last lecture of the module as it was a revision lecture.
You’ll have to choose a brand to present on, so it’ll be good if your group decides on what brand to do on earlier as this would allow more time for research. My group presented on Under Armour & even dressed in Under Armour apparels during our presentation.
Initially, I had no plans of SU-ing this module but when I was given back my Presentation 1 and midterms results; they were rather mediocre hence the decision to SU.
If you have an interest in Marketing – this module would be enjoyable for you. The lecturer delivers the fundamentals of marketing extremely well. If you can present well – this module will probably be easy for you (especially if you have a good group too) Also, the finals are open-book so you just have to understand the concepts well, instead of memorizing.
Tips: Take this module with your friends so you guys can work together as a group. Or else you’ll have to join a random group which you may not be comfortable working with. Don’t be afraid to use different creative ways of presenting! One group even brought an airfryer to cook food for their presentation and they scored really well.