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CS8500 Communicating Effectively In Times of Crisis

NTU Liberal Arts (LA) and Liberal Studies (LS) Electives

Module:

CS8500 Communicating Effectively In Times of Crisis

Description:
Organizations are, literally, experiencing and battling crises of some form or other every day. These can be internal crises, ranging from financial misappropriation to ethical issues in business; to external crises, for instance, arising from policy mismanagement to terrorism. In Singapore, the crisis involving SMRT has dogged headlines for the past year. Crises happen to any organization, at any time, from anywhere, to anyone. While organizations recognize the probability of the occurrence of crises, studies have shown that many do not have any preparation or plan to deal with them. Some do not find it necessary to take preventive measures; others simply do not know where to begin, and what to do. Indeed, strategic crisis management is a multifaceted discipline that involves components from issues management, crisis communication and management, conflict recovery and resolution.



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